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Email · Welcome sequence

Six letters, sent slowly.

No countdown timers, no 'don't miss out'. The sequence reads as correspondence — one voice, delivered on a cadence that respects the product's own tempo.

Mail — Inbox
S
Joseph, founder at Solace
to you@domain.com · Day 0
BATCH 0417

Welcome to the hour between.

A note before your first bottle ships — not a discount.

Hello,

Your bottle of Batch 0417 will leave our facility in Ojai on Thursday. Before it does, I wanted to write.

Most brands would put a discount at the top of this email. We aren't going to. Solace is for the hour before sleep — a specific window most of the category skips over — and asking you to hurry into it would undo the point.

When the bottle arrives, take one capsule sixty minutes before bed. Not with water at the sink. With a glass, sitting down, somewhere the lights are low. Give it a week.

The formulation, and the small choices we made about it, are the next few emails. If you'd prefer only the shipping updates, one click below is enough.

— Joseph

BATCH 0417 · FORMULATED 04.11.2026 · OJAI, CA

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